The real cost of game development

We spoke to a Head of Gaming at a mid-tier operator recently. She'd just spent $40,000 and waited 14 weeks for a custom branded slot.

It underperformed.

And here's the thing - that story isn't unusual. It's just what the industry has accepted as the cost of testing a branded content idea.

But think about that for a second, tens of thousands of Euros, months of your roadmap, for a concept you hadn't yet validated.

The cost sunk fallacy: The time and money taken to bring a game to life results in operators pushing a game which is not necessarily right for certain segments of user or not localized in the right way for a new market. There seem sotbe no going back when large budgets have been committed to the building of the game.

What if this scenario were to flipped? what if the cost of development was low and the potential spend on marketing high?

OpenSlots was built for exactly this. Dsign, build and test branded, seasonal, and localised slot content faster and cheaper — before you commit serious budget to it.

The slot studio model isn't broken. It's just not the right tool for every job. If you're tired of expensive guesses, contact us.

Thomas Smallwood

Thomas Smallwood is an outsourcing specialist. Having worked around Europe in various outsourcing hubs, from the support desk to the boardroom, he founded bizee.co to help small businesses grow through efficient delegation and outsourcing to skilled virtual assistants. He is an award-winning blogger and a passionate advocate for mental health awareness.

https://www.linkedin.com/in/thomassmallwood/
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The best ideas aren’t in your dev team!